Ora is an art platform founded by Carollina Carreteiro, which began as an independent and itinerant project dedicated to experimentation and dialogue between different forms of art and thought. Throughout its journey, it has occupied temporary and unconventional spaces, connecting established and emerging artists while incorporating historical, architectural, and symbolic references from each context it has engaged with.

In August 2025, Ora enters a new chapter: a permanent location in downtown São Paulo, housed in the Instituto de Arquitetos do Brasil (IAB) building. Now operating as a gallery, it maintains its spirit of research and exchange, but with a fixed base to develop exhibitions, foster collaborations, and create an ongoing point for encounters, critical thinking, and the circulation of ideas in the city.